Skip to content

Managing your cash flow as a small business

To sustain a successful business, effective cash flow management is paramount—cash is indeed king. Whether you’re aiming for business expansion or simply striving to balance the books, maintaining a steady cash flow is essential. Engaging with outsourced CFO services or a virtual CFO can significantly enhance your financial oversight and help you navigate the complexities of cash flow management, ensuring your business remains on the path to success.

Significance of Cash flow management 

The concept of cash flow is not that complex as it sounds. In fact, it's as easy as simple maths. It is the process of analyzing and monitoring the cash that flows in and minus the amount of cash that goes out of your company is called Cash flow management. Generally speaking the ability of a business to optimize its net cash flow confirms that the business's financial management is stable and robust. In contrast, in a case where the amount of cash flow that goes out is higher than the cash flow that comes in, it is called a “negative flow”. It shows that the business is moving toward deterioration. 

virtual cfo

A recent analysis shows that 42% of small businesses fail due to their poor cash flow management strategies. To get ahead of these low cash flow concerns, small businesses must speak with someone who offers CFO services who can help them develop strategies to maintain a positive cash flow in their business operations. 

These cash flow management strategies will help small businesses measure the cash flow that comes and goes out every month. This process will showcase any potential cash shortfalls and enable business partners to resolve the issues in advance before the problems arise in the future. 

If you haven't been particularly diligent about monitoring your cash flow operations, here are a few tips that can boost your cash flow management and lead you towards the path of success. 

Keep track of cash flow operations regularly. 

Perhaps when you started your online cuban cigars business, you were more concerned about marketing and getting new customers to your website, than to diligently record all your transactions. But you should make alterations to your behaviour now and start recording all your financial activities now.

There are various online accounting software programs in the market which make the complex process of monitoring your accounts simply. The accounting software reconciles your accounts and generates a report showing all the concerning issues and cash shortfalls if present any. They also maintain security standards as the software runs on a stable server and secures all your account details in the cloud. 

Cut on expenses

If you want to maintain positive cash flow, you may have to make some cuts on outgoing costs. Look at your accounts and focus on the recurring irrelevant expenses you can reduce or ignore easily. Such as are you spending money on the services that are not being used by your employees? Or can you renegotiate the terms of rent or lease?   

Make payments to vendors at the end of the month.

Establish good relationships with your vendors and outline how long you have to make payments. If you are making early payments to your vendors and getting some incentives in return, then it is a good deal but if there is no profit in making payments early, then try to delay the payments to your vendors until the end of the month. This strategy ensures the cash liquidity in your accounts most of the time. 

Rush payments by awarding incentives.

Strive to offer your customers some incentives on making early payments or payments in cash. This may not work for the part of your business where you sell cigars online directly to consumers, but where you have commercial contracts and arrangements this strategy ensures the tradeoff (getting paid early) and avoids massive bad debts in the business. 

Keeping a proper track of your cash flow is the key to lead your business towards success. Avoid the little cash flow missteps that place you into a money crisis. All it takes is a few smart moves, as mentioned above, to keep your business on track financially.